Barry Richter October 14, 2021 2 min read

Hausmann-Johnson Insurance and The Benefit Services Group, Inc. are now Hausmann Group

I have exciting news to share with you: Hausmann-Johnson Insurance and The Benefit Services Group, Inc. are now Hausmann Group. We have unveiled a new name, logo, and website as part of this extensive rebranding initiative.


After 34 years of providing benefit services to employers and 75 years in the insurance industry, our new chapter is characterized by growth and fortification for the future. Bringing together our two companies under one name symbolizes the respect we have for our past and the ambitious plans our partnership has for the future.

We take enormous pride in the collaborative work environment we’ve created with our employees and the relationships we’ve established in the community. Our commitment to our clients’ success will always remain our number one priority and was a driving force behind this rebrand.

We will build upon our strengths of being a multi-faceted, service-focused agency as we continue to serve you from our offices in Madison and Pewaukee, WI. If you have any questions about our rebrand, please reach out to me or any member of your Hausmann Group team.


Barry Richter

Barry joined Hausmann Group in 2010 and was later named President in 2014. During his time as President, the agency has been named on the lists of 10 Best Workplaces in Insurance (2015), 50 Best Workplaces for Giving Back (2016), and Best Small Workplaces (2016, 2017, 2018, 2019 and 2020) by Fortune. Prior to joining Hausmann Group, Barry gained insurance industry experience as a commercial agent after concluding a long career playing professional hockey. Barry is a graduate of the University of Wisconsin–Madison School of Business, and holds a BBA in Marketing. He played hockey for the Badgers during that time, went on to represent Team USA in the 1994 Olympic Games, and played professionally for 15 years. He sits on the American Family Children’s Hospital’s advisory board and is co-chair of the Benefit Advisors Network’s board of directors. Additionally, he and his father run a golf outing each year for Easter Seals and have raised over $1,000,000 for the children at Camp Wawbeek. Barry enjoys fishing, golfing, and going up north with his family. He and his wife Kim have 4 children and reside in Verona, WI.