Barry Richter October 14, 2021 2 min read

Hausmann-Johnson Insurance and The Benefit Services Group, Inc. are now Hausmann Group

I have exciting news to share with you: Hausmann-Johnson Insurance and The Benefit Services Group, Inc. are now Hausmann Group. We have unveiled a new name, logo, and website as part of this extensive rebranding initiative.

After 34 years of providing benefit services to employers and 75 years in the insurance industry, our new chapter is characterized by growth and fortification for the future. Bringing together our two companies under one name symbolizes the respect we have for our past and the ambitious plans our partnership has for the future.

We take enormous pride in the collaborative work environment we’ve created with our employees and the relationships we’ve established in the community. Our commitment to our clients’ success will always remain our number one priority and was a driving force behind this rebrand.

We will build upon our strengths of being a multi-faceted, service-focused agency as we continue to serve you from our offices in Madison and Pewaukee, WI. If you have any questions about our rebrand, please reach out to me or any member of your Hausmann Group team.

Barry Richter

Barry joined Hausmann Group in 2010 and was appointed President in 2014. Under his leadership, the agency has earned numerous accolades, including being named among the 50 Best Workplaces for Giving Back (2016) and Best Small Workplaces (2016-2020) by Fortune and Top 100 Property/Casualty Agencies (2023-2024) by Insurance Journal. Additionally, Hausmann Group was recognized as an Executive Choice Winner and Business of the Year by In Business Madison. Barry is committed to integrating emotional intelligence as a fundamental principle at Hausmann Group. A graduate of the University of Wisconsin–Madison School of Business, Barry holds a BBA in Marketing. During his university years, he played hockey for the Badgers, represented Team USA in the 1994 Olympic Games, and followed that with a distinguished 15-year career in professional hockey. Barry is actively involved in his community, having served on several boards, including the American Family Children’s Hospital, the Benefit Advisors Network, and Easter Seals. He currently volunteers as a youth hockey coach across Wisconsin. In his free time, Barry enjoys fishing, golfing, and family trips up north. He and his wife, Kim, have four children and reside in Verona, WI.